How many times have you had to “cold call” journalists for a pitch and were given the cold shoulder? What could have been improved? The Lunch and Learn, sponsored by FleishmanHillard, will focus on the fundamentals of pitching a product, an idea, or a press release. In this session, targeted at young professionals required to effectively promote their companies’ or clients’ initiatives, Viktoria Dendrinou from the Wall Street Journal will explain what to do (and not to do) when engaging with Brussels media.
BNG events are exclusively open to young professionals under the age of 35.
Reporter | The Wall Street Journal Europe
Viktoria Dendrinou is a reporter for the Wall Street Journal and Dow Jones in Brussels. She writes about the eurozone, trade policy and the European economy more broadly. Prior to joining the Wall Street Journal Viktoria was a reporter for Reuters Breakingviews, the commentary arm of Reuters News, and a Nico Colchester fellow at The Economist. She holds a degree in Philosophy, Politics and Economics from Oxford University and an MSc in Economics from University College London. She was born and raised in Athens, Greece.